Starting a business at any time is a bit of a gamble. You may have a groundbreaking idea to reshape an industry, financial backing and the best of intentions. But, in the end, there is always the risk factor of putting yourself on the line and not getting enough customers to come through the door to make your business a success.
So, why would anyone want to start a business now, as the coronavirus pandemic continues to spread, people are being implored to stay away from each other and the federal government is spending $2.2 trillion in an effort to prop up a staggering economy amid a record number of unemployment claims?
“Life goes on, despite the uneasiness,” said Steve Teig Chief Executive of San Jose-based security semiconductor company Perceive. “We are going to move past this, and we saw some value in having a bright spot now, with some cool technology from what we think is a cool company.” That company, Perceive, is also brand new. So, new, in fact that it officially launched Tuesday after about two years of developing its chip technology, called Ergo, and reaching out to potential customers that are looking for ways to provide more security in products ranging appliances to toys to home security cameras and cloud-connected video systems.
“Today, to the extent that gadgets try to be smart, they either send all the raw data to someone else’s cloud, and that can lead to violations of privacy,” Teig said. “Or they provide very lightweight analysis of data within the gadget itself. With Ergo, you get a high level of analysis without the creepiness of violating your privacy. While Perceive is launching at what might be seen as a difficult time for a new business to try to make its mark, the company isn’t coming out to the public alone. Perceive has been incubated by Xperi, a San Jose chip company that specializes in products for industries such as computing, communications, memory and data storage. Teig, who had previously been chief technology officer at Xperi, said that company owns a majority share of Perceive.
With the ongoing transition from a human-centric network to a machine-centric network filled with sensors, bots, robots, drones and smart objects where every object is network attached, we face unprecedented challenges in scaling, securing, managing and optimising networks.Key Points:
“What we do is make gadgets smarter,” Teig said in an interview conducted via a Zoom conference call. “The idea is to enable every sensor to understand what it’s looking at, but without seeing your private data.” Teig wouldn’t disclose who some of Perceive’s customers are, but it is initially focusing on home security camera and doorbell makers. Such companies commonly make use of cloud-based technology to store and analyze video and data, and which individuals can access remotely via devices like their smartphones. Teig said the issue sending such information to the cloud is that it opens things up to being compromised by security flaws and hackers.
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Since there is no bound to the number of machines, or the service requirements of individual machine classes, tomorrow’s networks will need to hyper-scale to support billions of nodes while supporting ultra-dynamic and diverse workloads from the vast pool of machines ranging from dumb nodes with minimal requirements to sophisticated endpoints with stringent, real-time demands